Social Media Rules


The DHL AsiaCup is an event that's meant to be fun, where you can 'let your hair down.' But while we'll be having fun on and off the field, it's important to remember that we represent DHL Express, even on social media.

So, here are 5 'RULES OF ENGAGEMENT' when posting on Smart Connect and other social media platforms such as Twitter, Facebook, and Instagram:

  1. Live the yellow values. Respect and results are at the core of what we do. The same is true on social media - make sure you treat others with the respect they deserve.
  2. If you don't want to see it on the front page of a newspaper, don't post it. If you would hesitate to show a picture or comment to your mother or would be embarrassed if it was on the front page of your local newspaper, it's probably not fit to post!
  3. Protect yourself. On Smart Connect or your personal social media accounts, make sure you don't post anything that would compromise your safety. Whether that is a confidential or personal document or just something you'd prefer not to get into the hands of a fraudster. Keep safe.
  4. Protect the company. What would our shareholders or customers think? This is a question you should ask yourself before posting something. If it might damage our company or doesn't uphold our standards, you shouldn't post it. Since the group is not a newspaper or marketplace, please do not advertise any commodities, products, or services.
  5. Rules, rules, rules. The general rules of the AsiaCup apply to all social media Any excessive behaviour must be avoided at the event and on social media platforms too.

Unsure about posting something? Reach out to us on Smart Connect – DHL AsiaCup - and ask us!

Do note that anything posted on Smart Connect can be used for DHL marketing or promotional purposes. Please keep in mind that DHL AsiaCup also represents people from across the network, including different nationalities. If possible, please use our company language – English – when posting on Smart Connect. #AsOne!

For more details, please visit Smart Connect – Mobile Netiquette.